WHAT WE DO
PARTNER
We partner with universities and companies to access campus venues and align on goals that support both athletic and institutional growth.
PLAN
We plan and deliver live concerts, sporting events, and cultural experiences that bring energy, visibility, and excitement to campus life.
SECURE
We secure headline talent, sponsorship partners, and companies to fund each event and maximize audience engagement and value.
GENERATE
We generate guaranteed revenue for the university by creating new partnerships, sponsorships, and events that fuel NIL opportunities and support revenue-share growth under the direction of athletic leadership.
REPEAT
We repeat this model across multiple events each year, building long term impact that elevates your school’s brand and positions it as a leader in the new era of college sports.
OUR EXPERIENCE
Our team combines decades of experience in law, live events, venue operations, and strategic partnerships, using our backgrounds in athletics, NIL, and branding to build scalable, revenue-driven models that deliver real results.
Adam is a licensed attorney and entrepreneur who leads Limitless and co-founded The Blueprint Collective at FIU. With experience across sports, construction, and NIL, he specializes in creating revenue-generating models for college athletics through live entertainment, strategic partnerships, and campus venue activation.
Adam Benna
CEO/Founder
Pablo Garcia
Special Advisor
A veteran in fintech and hospitality, Pablo has led global initiatives with brands like Hard Rock and MGM. His expertise in payments, operations, and strategic growth makes him a driving force in building innovative, revenue-focused event models that connect universities, sponsors, and communities.
Damian Lind
Operations & Partnerships
Manager
Damian leads operations and partnerships for Limitless and The Blueprint Collective, managing everything from event logistics to strategic outreach. With a strong focus on systems, execution, and relationship-building, he ensures each university event runs smoothly and delivers measurable value to both schools and sponsors.
Landon Ray
Special Advisor
Landon is a founding partner at The Wind Law Group and a former prosecutor with extensive courtroom and business consulting experience. His dual background in law and finance fuels his work in litigation, strategy, and structuring smart, compliant models for university-led revenue generation and event execution.